Herbie Frogg

Herbie Frogg, Hans Crescent, London SW1
Fitting out Gentlemen’s Clothes Shop in Knightsbridge in 1989.

The brief required the retention and enhancement of the existing, highly-successful conservative image, and developing it to appeal to a younger clientele.
This was achieved by a combination of subtle shifts in emphasis – moving from rosewood and mahogany to beech and maple; burgundy to cream carpeting; dark stone to Portland stone flooring; antique frosted mirrors to cream suede wall coverings; from subdued lighting to greater use of background and accent lighting.